How Writing A Book Can Help Grow Your Brand

By Connor Judson Garrett   If you want to build your professional or personal brand, you’ve probably asked yourself, what’s the best way to cut through the noise?   One of the most tried and true tactics is writing a book. But why is that exactly?   There are about seven key ways a book can help you:   Create …

How to Emulate Your Favorite Authors and Improve Your Craft in The Process

By Connor Judson Garrett     Novice artists often set off on their journey aiming for originality. Certainly one of the most stinging insults a writer can hear is that their work is trite. Even worse is the accusation of plagiarism. The fear of these artistic sins naturally leads budding authors to chase the phantom of novelty. However, the desperate …

Choose Your Words Wisely

Robin Williams has a quote in “The Dead Poets Society” regarding the importance of being precise with your words. He says, “Avoid using the word ‘very’ because it’s lazy. A man is not very tired, he is exhausted. Don’t use very sad, use morose. Language was invented for one reason, boys — to woo women — and in that endeavor, …

Why Memoirs of Everyday People Are Becoming Bestselling Books

Before the emergence of non-traditional book publishing, the gatekeepers of traditional publishing assumed that celebrities or people who had done something extraordinary were the only ones whose stories were marketable. In fact for many years, authors have found themselves being asked about the size of their platform before their work was even given consideration. A great, well-written story wasn’t enough.  …

The Brave New World of Book Publishing

Written by: Echo Montgomery Garrett Our new publishing company held our first big book launch with the southern fantasy young adult novel Spellbound Under the Spanish Moss on Sunday, June 7, 2020. It hit #1 New Release in its category for both the print and Kindle versions. Lucid House’s co-founder/partner Connor Garrett and his father/my husband Kevin Garrett started working …

Why The World Needs More Authors of Color

Written  by: Kristel Issa The importance of representation in literature is recognized on a broader scale. The #WeNeedDiverseBooks campaign that launched a few years ago is just one of many examples of concerted efforts to give marginalized people a voice and a sense of inclusion. However, there’s still a long way to go to close the diversity gap amongst authors. …

Should I write a book?

Written by: Connor Judson Garrett One of the biggest problems authors face is their own expectations for what a book will get them. So many authors fantasize about the things that will come from their book, which leads to making poor decisions regarding the money and the time that goes into creating, publishing, and marketing one. A book is a …

What is Hybrid Publishing?

Written by: Connor Judson Garrett Hybrid is a form of publishing that mixes elements of traditional and self-publishing. The hybrid space is slightly stigmatized because there’s not a universally held belief stating exactly what it is. Furthermore, the author usually pays for some or all services in return for higher royalty rates. This has led to the assertion by many …