How Writing A Book Can Help Grow Your Brand

By Connor Judson Garrett   If you want to build your professional or personal brand, you’ve probably asked yourself, what’s the best way to cut through the noise?   One of the most tried and true tactics is writing a book. But why is that exactly?   There are about seven key ways a book can help you:   Create …

How to Emulate Your Favorite Authors and Improve Your Craft in The Process

By Connor Judson Garrett     Novice artists often set off on their journey aiming for originality. Certainly one of the most stinging insults a writer can hear is that their work is trite. Even worse is the accusation of plagiarism. The fear of these artistic sins naturally leads budding authors to chase the phantom of novelty. However, the desperate …

Choose Your Words Wisely

Robin Williams has a quote in “The Dead Poets Society” regarding the importance of being precise with your words. He says, “Avoid using the word ‘very’ because it’s lazy. A man is not very tired, he is exhausted. Don’t use very sad, use morose. Language was invented for one reason, boys — to woo women — and in that endeavor, …

Why Memoirs of Everyday People Are Becoming Bestselling Books

Before the emergence of non-traditional book publishing, the gatekeepers of traditional publishing assumed that celebrities or people who had done something extraordinary were the only ones whose stories were marketable. In fact for many years, authors have found themselves being asked about the size of their platform before their work was even given consideration. A great, well-written story wasn’t enough.  …